B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- buyer journey time with suppliers share for B2B buyers (2025)
B2B buyers spend only 17% of their total purchase journey time interacting with suppliers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.visionarygrid.studio/blog/why-your-b2b-service-business-doesnt-have-a-lead-problem-and-w… ↗
Source Article
Why Your B2B Service Business Doesn't Have a Lead Problem (And What To
Why Your B2B Service Business Doesn't Have a Lead Problem (And What To Do About It)
How high-performing businesses convert 3-5x more prospects from the same traffic—without discounting or chasing
There's a persistent myth in B2B services that keeps talented business owners stuck:
"If we just get mor…
Original Research
Gartner
· Original study ↗
Methodology
Blog citing Gartner research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 17% buyer journey time with suppliers share. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-buyer-journey-17pct
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<blockquote cite="https://lighthousedata.io/data/gartner-buyer-journey-17pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- buyer journey time with suppliers share for B2B buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-buyer-journey-17pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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