B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- b2b ai adoption rate for BtoB sales organizations (2026)

Name: B2B AI Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

2026 · Gartner

According to Gartner's forecast, by the end of 2026, more than 60% of BtoB sales organizations will adopt AI-driven decision support.

Over 60% (60%以上)
Prediction by Gartner

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

BtoB sales organizations

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier A

https://start-link.jp/hubspot-ai/btob-marketing/ai-marketing-trends ↗

Confidence: 55/100 Vintage: 2026 Channel: Common Crawl

Source Article

AIマーケティング最前線｜CRM・営業・集客の実践トレンド解説

AIマーケティングの核心は「AIがCRMと連動して、人間の代わりにデータを解析し、次のアクションを提示する仕組みを作ること」です。2026年現在、AI CRM・AIエージェント・生成AIの3領域で実用段階の変革が同時進行しており、これらを統合的に活用できる企業と活用できない企業の間で、マーケティングROIに決定的な格差が生まれています。 2026年現在、AIはBtoBマーケティングと営業のあらゆるプロセスに浸透しつつあります。Gartnerの予測によると、2026年末までにBtoB営業組織の60%以上がAIを活用した意思決定支援を導入するとされています。 AIの進化は「既存業務の効率化」にとど…

Original Research

Gartner · Original study ↗

Methodology

Gartner prediction

Segmentation

Industrymarketing

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Plain Text

BtoB sales organizations: 60% b2b ai adoption rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-b2b-ai-adoption

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<blockquote cite="https://lighthousedata.io/data/gartner-b2b-ai-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- b2b ai adoption rate for BtoB sales organizations<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-b2b-ai-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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