B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- share of enterprise marketing teams using ai competitive intelligence tool for enterprise marketing teams (2023)
29% of enterprise marketing teams had deployed at least one AI-powered competitive intelligence tool in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://chapters-eg.com/blog/digital-marketing/ai-competitor-analysis/ ↗
Source Article
AI Competitor Analysis: Tools, Frameworks & Dashboards
Competitive intelligence used to mean a junior analyst spending three days pulling screenshots, compiling spreadsheets, and producing a report that was already out of date by the time it landed in a team meeting. In 2026, that model is gone. AI competitor analysis has replaced it with automated, rea…
Original Research
Gartner
· Original study ↗
Methodology
Gartner Marketing Technology Survey, cited secondhand
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
enterprise marketing teams: 29% share of enterprise marketing teams using ai competitive intelligence tool. Source: Gartner (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-ai-ci-tool-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/gartner-ai-ci-tool-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- share of enterprise marketing teams using ai competitive intelligence tool for enterprise marketing teams<br><small>Source: Gartner (2023) · <a href="https://lighthousedata.io/data/gartner-ai-ci-tool-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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