B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of sales interactions occurring on digital channels for B2B supplier-buyer sales interactions (2025)
Gartner estimates that by 2025, 80% of sales interactions between suppliers and buyers will occur solely on digital channels.
- Estimate/forecast by Gartner cited in secondary source
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://alkane.marketing/insights/is-seo-worth-it-b2b/ ↗
Source Article
Is SEO Worth it for B2B
Original Research
Gartner
· Original study ↗
Methodology
Gartner forecast cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B supplier-buyer sales interactions: 80% share of sales interactions occurring on digital channels. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-80-percent-digital-sales-interactions-2025
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<blockquote cite="https://lighthousedata.io/data/gartner-80-percent-digital-sales-interactions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of sales interactions occurring on digital channels for B2B supplier-buyer sales interactions<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-80-percent-digital-sales-interactions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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