B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20.3%
20.3% -- engagement intent increase for marketing messages using gap-highlighting words (2026)
Messages using words highlighting gaps with an ideal state drive up to 20.3% more engagement intentions.
- up to
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier B
https://app.sciencesays.com/archive?ref=benjaminach.fr&page=11 ↗
Source Article
Science Says
Original Research
Science Says
· Original study ↗
Methodology
Science Says research summary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing messages using gap-highlighting words: 20.3% engagement intent increase. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gap-words-engagement-intent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gap-words-engagement-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.3%</strong> -- engagement intent increase for marketing messages using gap-highlighting words<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/gap-words-engagement-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.