B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
91%
91% -- viewing completion rate for social and mobile gaming video ads (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO
Primary
Tier C
https://www.munro.agency/complete-guide-to-pay-per-click-advertising/ ↗
Source Article
The Complete Guide to Pay Per Click Advertising in 2024
What is Pay Per Click Advertising (PPC)?
PPC or Pay Per Click campaigns give your business a boost by advertising your services on search engines, such as Google and Bing. You know those links that often come at the top of your search results, which say ‘Ad’ underneath and sometimes have star rating…
Original Research
CMO
· Original study ↗
Methodology
Cited from CMO
Methodology documented
Segmentation
IndustryGaming
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
social and mobile gaming video ads: 91% viewing completion rate. Source: CMO (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gaming-video-ads-completion-rate
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<blockquote cite="https://lighthousedata.io/data/gaming-video-ads-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- viewing completion rate for social and mobile gaming video ads<br><small>Source: CMO (2024) · <a href="https://lighthousedata.io/data/gaming-video-ads-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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