B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.7%
0.7% -- gaming share of ad market for gaming advertising (2025)
Gaming advertising accounts for 0.7% of the total global advertising market in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier B
https://martechtrend.com/ad-spending-grows-despite-tariffs-and-ai-disruption/ ↗
Source Article
Ad Spending Grows Despite Tariffs and AI Disruption - martechtrend
Advertising Market Surpasses Expectations
Despite economic headwinds and technological disruption, the global advertising industry shows unexpected resilience. WPP Media, the media investment division of WPP, has revised its full-year revenue forecast upward, now projecting global ad revenue to grow…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
gaming advertising: 0.7% gaming share of ad market. Source: WPP Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gaming-ad-share-2025
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<blockquote cite="https://lighthousedata.io/data/gaming-ad-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.7%</strong> -- gaming share of ad market for gaming advertising<br><small>Source: WPP Media (2025) · <a href="https://lighthousedata.io/data/gaming-ad-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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