B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- gamification product promotion usage for surveyed brands (2023)
48% of surveyed respondents used gamification to promote a new product or drive sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appetite Creative
Primary
Tier A
https://appetitecreative.com/the-perceived-value-of-connected-packaging-has-shifted-to-a-business-mu… ↗
Source Article
Connected Packaging Survey 2023 Press Release
Original Research
Appetite Creative
· Original study ↗
Methodology
Appetite Creative Connected Packaging survey 2023
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
surveyed brands: 48% gamification product promotion usage. Source: Appetite Creative (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gamification-product-promotion-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gamification-product-promotion-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- gamification product promotion usage for surveyed brands<br><small>Source: Appetite Creative (2023) · <a href="https://lighthousedata.io/data/gamification-product-promotion-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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