B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30%
30% -- user engagement increase from gamification for gamified loyalty programs (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://rewardport.in/top-10-loyalty-program-trends-to-watch-in-2025/ ↗
Source Article
Top 10 Loyalty Program Trends to Watch in 2025
Customer loyalty has long been a cornerstone of sustainable business growth. Today, as we look ahead to 2025, loyalty programs are undergoing a transformative shift driven by emerging technologies, evolving consumer expectations, and a rapidly changing marketplace. Whether the goal is to strengthen …
Original Research
Gartner
· Original study ↗
Methodology
Cited as Gartner research; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
gamified loyalty programs: 30% user engagement increase from gamification. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gamification-engagement-increase-gartner
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<blockquote cite="https://lighthousedata.io/data/gamification-engagement-increase-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- user engagement increase from gamification for gamified loyalty programs<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gamification-engagement-increase-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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