B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- playables adoption rate for mobile games (2026)
20% of mobile games analyze run playables.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
16,296
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sett
Primary
Tier A
https://www.sett.ai/content/china-studios-playable-ads-ua-spend/ ↗
Source Article
China's Playable Ads Machine + State of Playables | Sett
Unpredictable Hits #014: 100 of 220 Employees Making Playable Ads + 81% of UA Spend Flows Through Playables
Hey everyone, greetings from Beijing!
Amit, Sett's CEO, and I are traveling throughout China for China Joy and meeting some of the world's best mobile game studios based here. It's our first t…
Original Research
Sett
· Original study ↗
Methodology
Sett State of Playables report analysis of 16,296 mobile games
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile games: 20% playables adoption rate. Source: Sett (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/games-running-playables-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/games-running-playables-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- playables adoption rate for mobile games<br><small>Source: Sett (2026) · <a href="https://lighthousedata.io/data/games-running-playables-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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