B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- web analytics market share for Google Analytics 4 (2026)
Google Analytics 4 holds 65% of the web analytics market.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Resume Builder / The Analytics Blog
Primary
Tier C
https://theresumebuilder.com/how-to-set-up-google-analytics-4-complete-guide-for-beginners/ ↗
Source Article
How to Set Up Google Analytics 4: Complete Guide - The Analytics Blog
How to Set Up Google Analytics 4: Complete Guide for Beginners
Google Analytics 4 powers 14.8 million websites and holds 65% of the web analytics market. Whether you are launching a new site or finally replacing an old Universal Analytics setup, GA4 is the default starting point for understanding ho…
Original Research
The Resume Builder / The Analytics Blog
· Original study ↗
Methodology
Figure cited without named original source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 85.3% | |
| 2026 (current) | 65% | -23.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Analytics 4: 65% web analytics market share. Source: The Resume Builder / The Analytics Blog (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ga4-web-analytics-market-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ga4-web-analytics-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- web analytics market share for Google Analytics 4<br><small>Source: The Resume Builder / The Analytics Blog (2026) · <a href="https://lighthousedata.io/data/ga4-web-analytics-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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