B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
400
400 -- minimum conversions requirement for GA4 data-driven attribution (2026)
GA4 data-driven attribution requires a minimum of 400 conversions within 28 days to function effectively.
- Must occur within a 28-day window
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
400
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Ads Help
Primary
Tier B
https://atlasperk.com/guides/paid-advertising-for-travel/ ↗
Source Article
Paid Advertising for Travel: Guide for Operators — AtlasPerk
Paid Advertising for Travel & Hospitality
How tour operators, DMCs, and travel agencies build profitable paid media campaigns in an era of rising CPCs, OTA bidding wars, and disappearing attribution. A strategic framework — not a beginner's tutorial on setting up Google Ads.
The paid advertising for…
Original Research
Google Ads Help
· Original study ↗
Methodology
Platform requirement, not market stat
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GA4 data-driven attribution: 400 minimum conversions requirement. Source: Google Ads Help (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ga4-data-driven-attribution-threshold
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ga4-data-driven-attribution-threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>400</strong> -- minimum conversions requirement for GA4 data-driven attribution<br><small>Source: Google Ads Help (2026) · <a href="https://lighthousedata.io/data/ga4-data-driven-attribution-threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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