B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29%
29% -- share of b2b buyers starting research with ai chatbot for B2B software buyers (2025)
29% of B2B software buyers surveyed in G2's 2025 report stated that they started their software research with an AI chatbot more often than with Google.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier B
https://arobis.ai/blog/what-is-answer-engine-optimization ↗
Source Article
What Is Answer Engine Optimization (AEO)? 2026 Guide
Answer Engine Optimization (AEO) is the practice of structuring, writing, and corroborating your content so that AI answer engines — ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and Copilot — can extract it and cite your brand directly inside their generated answers. Where classic SEO f…
Original Research
G2
· Original study ↗
Methodology
G2 2025 survey figure cited for comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software buyers: 29% share of b2b buyers starting research with ai chatbot. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/g2-b2b-buyers-ai-chatbot-research-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/g2-b2b-buyers-ai-chatbot-research-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- share of b2b buyers starting research with ai chatbot for B2B software buyers<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/g2-b2b-buyers-ai-chatbot-research-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.