B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

80%

80% -- share of marketers saying funny content is most effective on social media for Marketers (2023)

Name: Share Of Marketers Saying Funny Content Is Most Effective On Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2023 · HubSpot

80% of marketers say funny content is the most effective on social media according to HubSpot.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2023

Entity

Marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://www.balticapprenticeships.com/blog/4-reasons-your-business-needs-a-content-creator-apprentic… ↗

Confidence: 23/100 Vintage: 2023 Channel: Common Crawl

Source Article

4 Reasons Your Business Needs a Content Creator Apprentice

Original Research

HubSpot · Original study ↗

Methodology

Cited from HubSpot; methodology not stated

Methodology documented

Segmentation

Industrymedia_entertainment RoleContent Marketer Channelsocial

Cite this stat

Plain Text

Marketers: 80% share of marketers saying funny content is most effective on social media. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/funny-content-effectiveness-social-media

HTML Embed

<blockquote cite="https://lighthousedata.io/data/funny-content-effectiveness-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of marketers saying funny content is most effective on social media for Marketers<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/funny-content-effectiveness-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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