B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- funnel progression rate for ecommerce visitors to category pages (2021)
Between 45% and 70% of eCommerce site visitors progress to specific category pages.
- Reported as a range (45% to 70%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
18thdigitech.com.au
Primary
Tier C
https://www.18thdigitech.com.au/blog/ecommerce-conversion-rate-optimisation-tips-to-improve-sales/ ↗
Source Article
Ecommerce Conversion Rate Optimisation: Tips to Improve Sales
There are an estimated 2.14 billion1 online shoppers worldwide, with 17.90 million2 in Australia. As the popularity of online shopping and the number of online shoppers continue to grow, correspondingly there has been a massive spurt in the number of eCommerce sites. Revenue from the eCommerce marke…
Original Research
18thdigitech.com.au
· Original study ↗
Methodology
Range 45%-70%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce visitors to category pages: 45% funnel progression rate. Source: 18thdigitech.com.au (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/funnel-category-pages-45-70
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<blockquote cite="https://lighthousedata.io/data/funnel-category-pages-45-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- funnel progression rate for ecommerce visitors to category pages<br><small>Source: 18thdigitech.com.au (2021) · <a href="https://lighthousedata.io/data/funnel-category-pages-45-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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