B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$100,000,000
$100,000,000 -- sponsorship deal value for FTX (2021)
FTX approached Taylor Swift in 2021 for a $100 million sponsorship deal involving NFT ticket sales.
- The deal never materialized
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$100,000,000
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Blockhead
Primary
Tier B
https://www.blockhead.co/2023/04/21/crypto-currents-pepe-nike-tay-tay-wolf-of-wall-street/ ↗
Source Article
Crypto Currents: $PEPE, Nike, Tay Tay, Wolf of Wall Street
Table of Contents
While our news feed covers the top stories and market trends of the week, here's a summary of other developments breaking waves in crypto that deserve our attention.
Pepe the Frog NFT Booms 21,000%, Turns $27 to $1 Million in Days
$PEPE, the latest craze to hit the degen NFT scene …
Original Research
Blockhead
· Original study ↗
Methodology
Reported proposed sponsorship deal value
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | $135,000,000 | |
| 2021 (current) | $120,000,000 | -11.1% |
| 2021 (current) | $100,000,000 | -16.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
FTX: $100,000,000 sponsorship deal value. Source: Blockhead (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ftx-taylor-swift-sponsorship-deal-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ftx-taylor-swift-sponsorship-deal-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$100,000,000</strong> -- sponsorship deal value for FTX<br><small>Source: Blockhead (2021) · <a href="https://lighthousedata.io/data/ftx-taylor-swift-sponsorship-deal-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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