B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$135,000,000
$135,000,000 -- sponsorship deal value for FTX (2021)
FTX won the naming rights of the Miami Heat stadium (FTX Arena) for $135 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$135,000,000
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Market Mix
Primary
Tier B
https://marketmix.beehiiv.com/p/sports-brought-favorite-crypto-companies-1ac7 ↗
Source Article
Sports, Brought to You by Your Favorite Crypto Companies
- Market Mix
- Posts
- Sports, Brought to You by Your Favorite Crypto Companies
Sports, Brought to You by Your Favorite Crypto Companies
Crypto brands are making headlines with major sports sponsorships, stadium naming rights, and athlete endorsements. Is it worth it?
If you’ve liked Market Mix cont…
Original Research
Market Mix
· Original study ↗
Methodology
Stadium naming rights deal for Miami Heat arena (FTX Arena), reported by newsletter
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | $135,000,000 | |
| 2021 (current) | $120,000,000 | -11.1% |
| 2021 (current) | $100,000,000 | -16.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
FTX: $135,000,000 sponsorship deal value. Source: Market Mix (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ftx-miami-heat-naming-rights-135m-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ftx-miami-heat-naming-rights-135m-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$135,000,000</strong> -- sponsorship deal value for FTX<br><small>Source: Market Mix (2021) · <a href="https://lighthousedata.io/data/ftx-miami-heat-naming-rights-135m-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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