B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
250
250 -- businesses adopting personalized pricing for US retailers using surveillance pricing (2025-01)
The FTC identified at least 250 businesses across sectors like grocery, apparel, and home goods that adopted surveillance/personalized pricing strategies.
- Identified at least 250 businesses in preliminary findings
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
250
Unit
Count
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FTC
Primary
Tier A
https://decodo.com/blog/location-based-pricing ↗
Source Article
Dynamic Pricing Transparency: How Proxies Keep It Fair
Fixing Location-Based Pricing: How Proxies and Web Scraping Can Help
Retailers are quietly adjusting the prices you see based on your ZIP code, browsing history, and device type. The FTC calls it "surveillance pricing." New York just became the first state to mandate disclosure when algorithms set p…
Original Research
FTC
· Original study ↗
Methodology
FTC preliminary findings from its surveillance pricing study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retailers using surveillance pricing: 250 businesses adopting personalized pricing. Source: FTC (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ftc-surveillance-pricing-businesses-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ftc-surveillance-pricing-businesses-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>250</strong> -- businesses adopting personalized pricing for US retailers using surveillance pricing<br><small>Source: FTC (2025-01) · <a href="https://lighthousedata.io/data/ftc-surveillance-pricing-businesses-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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