10% -- referral traffic from social platforms for the_FT (2026)

Name: Referral Traffic From Social Platforms Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-20

2026 · SimilarWeb

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Attribution: SimilarWeb View source

Lighthouse Research Team

Last verified: 2026-08-20 · How we verify data →

Source verified Evidence graded

Value

10%

Unit

Percentage

Data Vintage

2026

Entity

the_FT

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SimilarWeb Primary Tier C

https://digiday.com/future-of-tv/financial-times-uses-youtube-boost-subscriptions/?ref=elger.fm ↗

Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl

Source Article

The Financial Times uses YouTube to boost subscriptions

Join us Sept. 14-16 in Miami to connect with top publishing leaders While some media companies have recently turned their attention to YouTube, the Financial Times has focused on the video-viewing platform for the last three years. The FT knows that video plays a role in driving subscriptions: If an…

Original Research

SimilarWeb · Original study ↗

Methodology

According to SimilarWeb.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

the_FT: 10% referral traffic from social platforms. Source: SimilarWeb (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ft_youtube_referral_traffic

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<blockquote cite="https://lighthousedata.io/data/ft_youtube_referral_traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- referral traffic from social platforms for the_FT<br><small>Source: SimilarWeb (2026) · <a href="https://lighthousedata.io/data/ft_youtube_referral_traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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