B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- social media usage decline for global adult social media users (2024)
Social media use by adults in 2024 was almost 10 percent lower than its peak in 2022 across 50 countries.
- The source notes the decline was 'almost 10 per cent' lower than its peak in 2022
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
250,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Financial Times
Primary
Tier B
https://www.begiant.ca/stories/ideas/canada-digital-sovereignty-gander-social ↗
Source Article
The case for Canadian digital sovereignty
Original Research
Financial Times
· Original study ↗
Methodology
Financial Times study of more than 250,000 adults in 50 countries; decline most pronounced among teens and twentysomethings
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global adult social media users: 10% social media usage decline. Source: Financial Times (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ft-social-media-use-decline-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ft-social-media-use-decline-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- social media usage decline for global adult social media users<br><small>Source: Financial Times (2024) · <a href="https://lighthousedata.io/data/ft-social-media-use-decline-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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