B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
67%
67% -- website traffic increase for Frye (2024)
Frye experienced a 67% increase in traffic to their Western collection pages within 48 hours after Reese Witherspoon posted wearing Frye boots.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Marketing Analytics
Primary
Tier C
https://amworldgroup.com/blog/cowboy-culture-influence-on-branding-and-marketing ↗
Source Article
Why Cowboy Aesthetic Dominates Fashion & Marketing | AMW®
Saddle Up: Why the Cowboy Aesthetic Is Winning in Fashion and Marketing
The rugged authenticity of rodeo cowboy culture has lassoed its way into the heart of modern branding strategies, transforming how companies communicate with consumers. From Marlboro's iconic cowboy campaigns to Wrangler's champ…
Original Research
Digital Marketing Analytics
· Original study ↗
Methodology
Following Reese Witherspoon Instagram post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Frye: 67% website traffic increase. Source: Digital Marketing Analytics (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/frye-traffic-spike-witherspoon
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<blockquote cite="https://lighthousedata.io/data/frye-traffic-spike-witherspoon" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- website traffic increase for Frye<br><small>Source: Digital Marketing Analytics (2024) · <a href="https://lighthousedata.io/data/frye-traffic-spike-witherspoon" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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