B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- consumers frustrated by content not adapting to interests for consumers (2022)
Nearly 75% of poll respondents expressed frustration over content that does not adapt to their interests.
- Source text states 'Nearly 75%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
vertify.com
Primary
Tier C
https://vertify.com/blog/marketing-campaign-personalization/ ↗
Source Article
Marketing Campaign Personalization in 2022 - Vertify
Marketing Campaign Personalization in 2022
In 2022, the old adage “every dollar is a vote” rings truer than ever, as customers place higher premiums on companies they relate to on a personal level. To accommodate these values, companies are being pressed to find new ways to enhance the customer expe…
Original Research
vertify.com
· Original study ↗
Methodology
Unattributed poll cited by Vertify
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 75% consumers frustrated by content not adapting to interests. Source: vertify.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/frustration-non-personalized-content
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<blockquote cite="https://lighthousedata.io/data/frustration-non-personalized-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumers frustrated by content not adapting to interests for consumers<br><small>Source: vertify.com (2022) · <a href="https://lighthousedata.io/data/frustration-non-personalized-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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