B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
7%
7% -- new user growth rate for FRISO (FrieslandCampina) (2024)
FRISO experienced a 7% increase in new users following the implementation of connected digital experiences.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kezzler / FrieslandCampina
Primary
Tier B
https://kezzler.com/friso-infant-formula-driving-consumer-experiences/ ↗
Source Article
From QR scan to loyal customer: FRISO's digital consumer engagement story
For infant nutrition brands, trust is only the beginning. FrieslandCampina used QR-enabled experiences and product data to create meaningful consumer interactions beyond the point of purchase, helping parents access information, engage with the brand, and stay connected throughout their journey. The…
Original Research
Kezzler / FrieslandCampina
· Original study ↗
Methodology
Quoted by Kenneth Lau, Customer Experience, FrieslandCampina
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
FRISO (FrieslandCampina): 7% new user growth rate. Source: Kezzler / FrieslandCampina (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/friso-new-users-increase
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<blockquote cite="https://lighthousedata.io/data/friso-new-users-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- new user growth rate for FRISO (FrieslandCampina)<br><small>Source: Kezzler / FrieslandCampina (2024) · <a href="https://lighthousedata.io/data/friso-new-users-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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