B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.8x
3.8x -- average frequency for Freshpet TV campaign (women aged 35-54) (2019)
Freshpet's TV campaign delivered an average ad frequency of 3.8 among women aged 35-54.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.8x
Unit
Ratio
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/freshpet ↗
Source Article
Freshpet introduces a new kind of pet food
Key Points
- Freshpet needed to grow awareness and drive sales of their premium refrigerated pet food
- They used TV for the first time to target health-conscious pet owners prepared to pay bit more for quality pet food
- As a result, they grew sales by 15%
The Challenge
Freshpet, a U.S. fresh pet f…
Original Research
Thinkbox
· Original study ↗
Methodology
Average frequency of exposure for the women 35-54 audience
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Freshpet TV campaign (women aged 35-54): 3.8x average frequency. Source: Thinkbox (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/freshpet-tv-campaign-frequency-2019
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<blockquote cite="https://lighthousedata.io/data/freshpet-tv-campaign-frequency-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.8x</strong> -- average frequency for Freshpet TV campaign (women aged 35-54)<br><small>Source: Thinkbox (2019) · <a href="https://lighthousedata.io/data/freshpet-tv-campaign-frequency-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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