B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- spend uplift for frequent smartphone shoppers (2013)
Frequent smartphone shoppers spend as much as 50% more money when shopping than those that occasionally or never use mobile search when shopping.
- Source states 'This can be as much as 50% more'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Shopper Marketing Agency Council / M/A/R/C Research
Primary
Tier A
https://www.mojocreator.com/blog/mobile/how-mobile-is-transforming-the-in-store-shopping-experience/ ↗
Source Article
Mobile In-Store Research | The Smartphone is Changing In-Store Shoppers
As mobile search statistics soar, it’s no secret that smartphones are changing the landscape of retail. Shoppers use their smartphone to purchase products online, but also to research and compare brick and mortar stores. A new mobile in-store research study by the Google Shopper Marketing Agency Cou…
Original Research
Google Shopper Marketing Agency Council / M/A/R/C Research
· Original study ↗
Methodology
Mobile In-Store Research study; spend comparison of frequent vs occasional/never mobile search users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
frequent smartphone shoppers: 50% spend uplift. Source: Google Shopper Marketing Agency Council / M/A/R/C Research (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/frequent-mobile-shoppers-spend-50pct-more
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<blockquote cite="https://lighthousedata.io/data/frequent-mobile-shoppers-spend-50pct-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- spend uplift for frequent smartphone shoppers<br><small>Source: Google Shopper Marketing Agency Council / M/A/R/C Research (2013) · <a href="https://lighthousedata.io/data/frequent-mobile-shoppers-spend-50pct-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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