B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- share of saas companies requiring email and company name at freemium signup for SaaS companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vertice.one
Primary
Tier C
https://www.vertice.one/blog/why-saas-companies-are-moving-away-from-b2b-freemium-plans ↗
Source Article
SaaS Freemium Models: Why B2B SaaS Companies Are Rethinking Plans | Vertice Blog
Why SaaS companies are moving away from B2B freemium plans
Take a self-guided tour of the platform.
See why Vertice is trusted by top procurement leaders.
Freemium options are everywhere you look. You have access to a vast professional network and a massive library of business-related content with y…
Original Research
vertice.one
· Original study ↗
Methodology
Lower bound of 'more than 70%' used as value
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS companies: 70% share of saas companies requiring email and company name at freemium signup. Source: vertice.one (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/freemium-signup-email-requirement
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<blockquote cite="https://lighthousedata.io/data/freemium-signup-email-requirement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of saas companies requiring email and company name at freemium signup for SaaS companies<br><small>Source: vertice.one (2026) · <a href="https://lighthousedata.io/data/freemium-signup-email-requirement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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