B
Evidence Grade B
Graded
under review
Safe to Cite
Current
19%
19% -- freemium signup retention rate month one for freemium SaaS companies (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
450
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kyle Poyar (OpenView/Growth Unhinged)
Primary
Tier B
https://pikeandvine.com/how-to-use-customer-research-for-saas-feature-prioritization/ ↗
Source Article
How to Use Customer Research for SaaS Feature Prioritization
At a previous company, we faced a problem that plagues most high-growth SaaS businesses: everyone had strong opinions about which features to build, but nobody really knew what customers actually valued. Developers wanted features that would deliver serious value, but customers might not understand …
Original Research
Kyle Poyar (OpenView/Growth Unhinged)
· Original study ↗
Methodology
Kyle Poyar PLG benchmarks analysis of 450+ software companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
freemium SaaS companies: 19% freemium signup retention rate month one. Source: Kyle Poyar (OpenView/Growth Unhinged) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/freemium-month-one-retention
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<blockquote cite="https://lighthousedata.io/data/freemium-month-one-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- freemium signup retention rate month one for freemium SaaS companies<br><small>Source: Kyle Poyar (OpenView/Growth Unhinged) (2026) · <a href="https://lighthousedata.io/data/freemium-month-one-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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