B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.18%
2.18% -- install to paid rate for freemium subscription apps (2026)
The median install-to-paid conversion rate for freemium subscription apps is 2.18%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.18%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
16,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adapty
Primary
Tier B
https://kirro.io/app-store-conversion-rate ↗
Source Article
App Store Conversion Rate: 25% iOS vs 27.3% Google Play
The average app store conversion rate is about 25% on Apple’s App Store and 27.3% on Google Play (AppTweak, H1 2024). That means roughly one in four people who view your store listing actually download the app.
But that number hides a lot. Your category matters. Your traffic source matters. And the …
Original Research
Adapty
· Original study ↗
Methodology
Adapty 2026 subscription report, median
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
freemium subscription apps: 2.18% install to paid rate. Source: Adapty (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/freemium-install-to-paid-2026
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<blockquote cite="https://lighthousedata.io/data/freemium-install-to-paid-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.18%</strong> -- install to paid rate for freemium subscription apps<br><small>Source: Adapty (2026) · <a href="https://lighthousedata.io/data/freemium-install-to-paid-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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