B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

51%

51% -- attendees saying networking reason to return for event attendees (2025)

2025  · Freeman

51% of event attendees say effective networking alone is reason enough to return to an event.

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Attribution: Freeman View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
event attendees
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Freeman Primary Tier B
https://www.all-along.com/field-notes/professional-networking-after-hybrid-working ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Professional networking after hybrid working: the new geography
Professional networking after hybrid working: the new geography 28% of UK working adults were hybrid by early 2025, up from around 10% in 2021 - £50,000+ earners are far likelier, at 45% against 8% (ONS). Co-founder and Product Lead, All Along Hybrid working moved professional networking off the off…
Original Research
Freeman · Original study ↗

Freeman networking research

Methodology documented
Industrymarketing
Plain Text
event attendees: 51% attendees saying networking reason to return. Source: Freeman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/freeman-networking-return-reason-2025
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<blockquote cite="https://lighthousedata.io/data/freeman-networking-return-reason-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- attendees saying networking reason to return for event attendees<br><small>Source: Freeman (2025) · <a href="https://lighthousedata.io/data/freeman-networking-return-reason-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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