B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- share of exhibitors preferring post event scan and email followup for Event exhibitors (2025-04)
49% of surveyed event exhibitors reported that being scanned and emailed afterwards about products and services would most improve their interactions on the event floor.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025-04
Entity
Sample Size
969
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Freeman
Primary
Tier A
https://amworldgroup.com/blog/how-to-make-your-event-website-engaging-and-exciting-for-potential-eve… ↗
Source Article
How to Create Engaging Event Websites That Drive Attendance | AMW®
How to Make Your Event Website Engaging and Exciting for Potential Event Attendees
Attracting people to your events is not an easy task and it gets even more difficult if you happen to have an unimpressive or a dull looking event website. Before a person chooses to attend an event, they are sure to …
Original Research
Freeman
· Original study ↗
Methodology
Freeman Commercial Trends Report; only 23% of attendees agreed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Event exhibitors: 49% share of exhibitors preferring post event scan and email followup. Source: Freeman (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/freeman-exhibitors-scan-email-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/freeman-exhibitors-scan-email-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of exhibitors preferring post event scan and email followup for Event exhibitors<br><small>Source: Freeman (2025-04) · <a href="https://lighthousedata.io/data/freeman-exhibitors-scan-email-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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