B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- share of attendees preferring badge scan and email followup for Event attendees (Freeman) (2025-04)
23% of surveyed event attendees stated that being scanned and emailed afterwards about products and services would most improve their interactions on the event floor.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025-04
Entity
Sample Size
1,022
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Freeman
Primary
Tier A
https://amworldgroup.com/blog/reasons-to-have-your-event-in-la ↗
Source Article
Why Host Your Event in Los Angeles: Top Benefits | AMW®
Reasons to Have Your Event in LA
When it comes to events, where the event happens is just as important as what happens in the event. If you are holding an important event like a product launch, brand launch, corporate event or album launch, you need to make sure that it happens in the right place. L…
Original Research
Freeman
· Original study ↗
Methodology
Freeman Commercial Trends Report survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Event attendees (Freeman): 23% share of attendees preferring badge scan and email followup. Source: Freeman (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/freeman-attendees-scan-email-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/freeman-attendees-scan-email-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of attendees preferring badge scan and email followup for Event attendees (Freeman)<br><small>Source: Freeman (2025-04) · <a href="https://lighthousedata.io/data/freeman-attendees-scan-email-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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