B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- subscription conversion rate for customers (2024)
In 2024, 46% of customers converted from a free subscription trial.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
93
Source
Recurly
Primary
Tier B
https://internetretailing.net/guest-comment/guest-comment?tags=UK ↗
Source Article
Guest Comment - InternetRetailing
Hear from different industry professionals, sharing their thoughts and views.
22 Aug 2025
Free subscription trial conversions are falling, with only a third (33%) of customers converting in 2025, down from 46% in 2024, according to Recurly’s annual State of Subscriptions report. In an exclusive Q&A.…
Original Research
Recurly
· Original study ↗
Methodology
Recurly’s annual State of Subscriptions report
Methodology documented
Segmentation
IndustryRetail
RegionUK
RoleAll marketers
Cite this stat
Plain Text
customers: 46% subscription conversion rate. Source: Recurly (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/free-subscription-trial-conversions-2024
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<blockquote cite="https://lighthousedata.io/data/free-subscription-trial-conversions-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- subscription conversion rate for customers<br><small>Source: Recurly (2024) · <a href="https://lighthousedata.io/data/free-subscription-trial-conversions-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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