B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- share citing free shipping as most important retailer selection factor for online shoppers (2023)
75% of online shoppers cited free shipping as the most important factor when choosing an online retailer.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
https://staging-cbbf-bizrateinsights.wpcomstaging.com/consistency-rules-online-shoppers-are-creature… ↗
Source Article
Consistency in Ecommerce: Habitual Online Shoppers Drive Success
/ resources
October 26, 2023
Content Manager, Bizrate Insights
Bizrate Insights continuously studies the evolving habits of shoppers throughout the year. Our recent focus on holiday season data has revealed persistent patterns of behavior that are also likely to inform consumer behavior for this upc…
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights pre-holiday survey of online shoppers, September 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 75% share citing free shipping as most important retailer selection factor. Source: Bizrate Insights (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/free-shipping-most-important-factor
HTML Embed
<blockquote cite="https://lighthousedata.io/data/free-shipping-most-important-factor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share citing free shipping as most important retailer selection factor for online shoppers<br><small>Source: Bizrate Insights (2023) · <a href="https://lighthousedata.io/data/free-shipping-most-important-factor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.