B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- free shipping importance rate for consumers (2023)
75% of consumers consider free shipping as important when making online purchase decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier C
https://amilo.co/academy/key-ecommerce-fulfillment-process-strategies-for-2023/en ↗
Source Article
Key Ecommerce Fulfillment Process Strategies for 2023
Original Research
National Retail Federation
· Original study ↗
Methodology
NRF survey
Methodology documented
Segmentation
IndustryRetail
RegionUS
Cite this stat
Plain Text
consumers: 75% free shipping importance rate. Source: National Retail Federation (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/free-shipping-importance-75
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<blockquote cite="https://lighthousedata.io/data/free-shipping-importance-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- free shipping importance rate for consumers<br><small>Source: National Retail Federation (2023) · <a href="https://lighthousedata.io/data/free-shipping-importance-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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