B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- purchase likelihood share for US e-commerce consumers (2012)
40% of Americans are somewhat likely to purchase more often from an e-commerce site after receiving a free gift.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harris Interactive
Primary
Tier B
http://www.retailsolutionsonline.com/doc/free-gifts-that-keep-on-giving-0001 ↗
Source Article
Free Gifts That Keep On Giving
Original Research
Harris Interactive
· Original study ↗
Methodology
Harris Interactive survey commissioned by IDR Marketing Partners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce consumers: 40% purchase likelihood share. Source: Harris Interactive (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/free-gift-somewhat-likely-2012
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<blockquote cite="https://lighthousedata.io/data/free-gift-somewhat-likely-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- purchase likelihood share for US e-commerce consumers<br><small>Source: Harris Interactive (2012) · <a href="https://lighthousedata.io/data/free-gift-somewhat-likely-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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