B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- lead volume growth rate for Franchise brands (FranConnect dataset) (2023-2025)
Franchise lead volume across the FranConnect dataset grew approximately 7% between 2023 and 2025.
- Based on a dataset of 3.4 million leads and over 33,000 signed franchise agreements
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2023-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FranConnect
Primary
Tier B
https://www.franchiseninja.ai/franchise-education-center/lead-volume-to-conversion-efficiency ↗
Source Article
From Lead Volume to Conversion Efficiency: What the Data Really Says | Franchise Ninja
From Lead Volume to Conversion Efficiency: What the Data Really Says
For years, franchise development has been obsessed with one metric: more leads. More portals, more digital ads, more trade shows. But the 2025 Franchise Sales Index from FranConnect shows that the brands growing fastest didn’t win …
Original Research
FranConnect
· Original study ↗
Methodology
Lead volume grew from 991K to 1,062K over 2023–2025 while lead-to-agreement conversion nearly doubled, per FranConnect 2025 Franchise Sales Index. Cited by Franchise Ninja.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Franchise brands (FranConnect dataset): 7% lead volume growth rate. Source: FranConnect (2023-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/franchise-lead-volume-growth-2023-2025
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<blockquote cite="https://lighthousedata.io/data/franchise-lead-volume-growth-2023-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- lead volume growth rate for Franchise brands (FranConnect dataset)<br><small>Source: FranConnect (2023-2025) · <a href="https://lighthousedata.io/data/franchise-lead-volume-growth-2023-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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