B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- lead to sale conversion rate for franchise industry (2025)
In 2025, the average franchise lead-to-sale conversion rate was approximately 2 percent.
- Reported as an approximation ('about 2 percent')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
revscale.com
Primary
Tier C
https://revscale.com/blog/franchise-speed-to-lead-first-five-minutes ↗
Source Article
Franchise Speed-to-Lead: The First 5 Minutes | Revscale
Franchise Speed-to-Lead: Winning the First Five Minutes
A prospect fills out a "request franchise information" form at 9:47 on a Tuesday night. They just sold a business, they have liquid capital, and they spent the evening comparing three brands in the same category. Yours was one of three forms th…
Original Research
revscale.com
· Original study ↗
Methodology
Down from 2.3% in 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
franchise industry: 2% lead to sale conversion rate. Source: revscale.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/franchise-lead-conversion-2025
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<blockquote cite="https://lighthousedata.io/data/franchise-lead-conversion-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- lead to sale conversion rate for franchise industry<br><small>Source: revscale.com (2025) · <a href="https://lighthousedata.io/data/franchise-lead-conversion-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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