B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- email response rate for Franchises & Multi-Unit Businesses lead generation campaigns (2026)
CIENCE benchmarks email response rates for franchise and multi-unit business lead generation campaigns at 3% to 6%.
- Reported as a range of 3% to 6%
- Self-reported vendor benchmark without disclosed sample size or methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CIENCE
Primary
Tier B
https://www.cience.com/lead-generation/franchises/ ↗
Source Article
Franchise Lead Generation & Recruitment | CIENCE
Email response
3 to 6%
Industry lead generation
Franchises & Multi-Unit Businesses lead generation.
Franchise brands use CIENCE to recruit franchisees and build B2B supplier partnerships across their networks.
Industry KPI dashboard
CAC, ACV, conversion, cycle
01
CAC range
10 to 22%
02
Typical ACV
$…
Original Research
CIENCE
· Original study ↗
Methodology
Midpoint of reported range 3-6%; CIENCE-stated benchmark for franchise lead generation email outreach; no methodology or sample size disclosed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Franchises & Multi-Unit Businesses lead generation campaigns: 3% email response rate. Source: CIENCE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/franchise-email-response-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/franchise-email-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- email response rate for Franchises & Multi-Unit Businesses lead generation campaigns<br><small>Source: CIENCE (2026) · <a href="https://lighthousedata.io/data/franchise-email-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.