B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- executive expectation share for French digital marketing executives (2025)
82% of French digital marketing executives expect generative AI to transform operations in the coming years.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
40
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Alliance Digitale and EY
Primary
Tier A
https://martechtrend.com/french-digital-marketing-fuels-e14-4b-economy-310k-jobs/ ↗
Source Article
French Digital Marketing Fuels €14.4B Economy, 310K Jobs - martechtrend
Digital Marketing Powers French Economy in 2024
France’s digital marketing sector contributed €14.4 billion in direct revenue during 2024, underpinning 310,000 jobs across the nation, according to a comprehensive economic impact study by Alliance Digitale and EY. Released on December 4, 2025, the re…
Original Research
Alliance Digitale and EY
· Original study ↗
Methodology
40 executive surveys plus 16 interviews, Jul–Oct 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
French digital marketing executives: 82% executive expectation share. Source: Alliance Digitale and EY (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/france-executives-genai-2025
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<blockquote cite="https://lighthousedata.io/data/france-executives-genai-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- executive expectation share for French digital marketing executives<br><small>Source: Alliance Digitale and EY (2025) · <a href="https://lighthousedata.io/data/france-executives-genai-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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