B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- refund rate improvement for Fragrance Revival (2025)
Fragrance Revival improved its refund rate by 32% in 2025, reducing it from 22% to 15%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Source
WooCommerce
Primary
Tier C
https://woocommerce.com/posts/fragrance-revival-shipstation-woocommerce-success-story/ ↗
Source Article
Fragrance Revival improves refund rates by 32% with ShipStation
Fragrance Revival, a brand under Brilliant Enterprises, specializes in recreating discontinued scents and crafting new in-house fragrances with a focus on personalization. Since rebranding from Scent Matchers in 2019, the company has operated entirely online, delivering high-quality, custom-made sce…
Original Research
WooCommerce
· Original study ↗
Segmentation
IndustryRetail
Company SizeSMB
Channelmulti-channel
Cite this stat
Plain Text
Fragrance Revival: 32% refund rate improvement. Source: WooCommerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fragrance-revival-refund-rate-improvement
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<blockquote cite="https://lighthousedata.io/data/fragrance-revival-refund-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- refund rate improvement for Fragrance Revival<br><small>Source: WooCommerce (2025) · <a href="https://lighthousedata.io/data/fragrance-revival-refund-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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