B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- campaign roi decrease for fragmented marketing campaigns (2020-2024)
Fragmented marketing campaigns can decrease ROI by up to 30%.
- Up to 30% (maximum decrease)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2020-2024
Entity
Sample Size
18
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hotspex
Primary
Tier B
https://www.hotspex.com/brand-singularity ↗
Source Article
Brand Singularity™ | Hotspex
Brand Singularity™
We understand
brands as
living organisms
At Hotspex, we believe that brands are not rigid constructs—they are living, breathing entities that must evolve to thrive in an ever-changing world. And, like any living system, vitality shows up in the numbers: Singular Brands grow share …
Original Research
Hotspex
· Original study ↗
Methodology
Hotspex proprietary research; 'up to 30%' represents the maximum ROI decrease from fragmented campaigns; underpinned by Hotspex Client Meta-analysis 2020-2024 across 18 multinational brands (available under NDA).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
fragmented marketing campaigns: 30% campaign roi decrease. Source: Hotspex (2020-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fragmented-campaigns-roi-decrease-30
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<blockquote cite="https://lighthousedata.io/data/fragmented-campaigns-roi-decrease-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- campaign roi decrease for fragmented marketing campaigns<br><small>Source: Hotspex (2020-2024) · <a href="https://lighthousedata.io/data/fragmented-campaigns-roi-decrease-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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