B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- in store spend uplift vs single channel for shoppers using more than four channels (2017)
Shoppers who used over four channels spent 9% more in the store compared to single-channel shoppers.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier B
https://www.barclaycard.co.uk/business/news-and-insights/difference-between-omnichannel-multichannel ↗
Source Article
Demystifying: omnichannel and multichannel
By Nick Stacey, Director - Corporate Customer Solutions
Mon Dec 04 2017
- ‘Multichannel’ refers to giving your shoppers a choice of channels to engage with your brand – including online and via mobile devices, and in your physical shops. This means when it comes to shoppers paying for things they ha…
Original Research
Harvard Business Review
· Original study ↗
Methodology
2017 Harvard Business Review study, cited by Barclaycard
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers using more than four channels: 9% in store spend uplift vs single channel. Source: Harvard Business Review (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/four-plus-channel-shoppers-spend-9pct-more-instore
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<blockquote cite="https://lighthousedata.io/data/four-plus-channel-shoppers-spend-9pct-more-instore" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- in store spend uplift vs single channel for shoppers using more than four channels<br><small>Source: Harvard Business Review (2017) · <a href="https://lighthousedata.io/data/four-plus-channel-shoppers-spend-9pct-more-instore" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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