B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77.4%
77.4% -- new brand followers growth rate for Fossil on Zalando (2024)
Fossil's Sponsored Collection campaign on Zalando generated a 77.4% increase in new brand followers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77.4%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zalando Marketing Services
Primary
Tier A
https://partner.zalando.com/services/marketing/case-studies/ad-manager-sponsored-collection-with-fos… ↗
Source Article
Sponsored Collection with Fossil
Sponsored Collection with Fossil
Expand marketing to boost consideration with the Ad Manager
Fossil, uses design and innovation to create distinctive watches, wearables and accessories. For more than 40 years, Fossil has been designing timepieces and accessories that symbolize quality, craftsmanship…
Original Research
Zalando Marketing Services
· Original study ↗
Methodology
Platform case study campaign metrics
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionEMEA
Channelmulti-channel
Cite this stat
Plain Text
Fossil on Zalando: 77.4% new brand followers growth rate. Source: Zalando Marketing Services (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fossil-zalando-brand-followers-growth
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<blockquote cite="https://lighthousedata.io/data/fossil-zalando-brand-followers-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.4%</strong> -- new brand followers growth rate for Fossil on Zalando<br><small>Source: Zalando Marketing Services (2024) · <a href="https://lighthousedata.io/data/fossil-zalando-brand-followers-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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