B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- experiential marketing spend increase intent for Fortune 500 marketers (2025)
74% of Fortune 500 marketers are expected to spend more on experiential marketing in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Event Marketer
Primary
Tier C
https://southportmktg.com/how-to-choose-an-experience-marketing-agency/ ↗
Source Article
How to Choose an Experience Marketing Agency | Southport Marketing
With digital noise at an all-time high, the move toward impactful physical brand experiences is absolutely critical. Selecting the correct experience marketing agency is the deciding factor between a viral hit and a logistical nightmare. This guide is designed to help you find a partner that balance…
Original Research
Event Marketer
· Original study ↗
Methodology
Industry data released from Event Marketer, cited by Southport Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fortune 500 marketers: 74% experiential marketing spend increase intent. Source: Event Marketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fortune-500-experiential-spend-increase-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fortune-500-experiential-spend-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- experiential marketing spend increase intent for Fortune 500 marketers<br><small>Source: Event Marketer (2025) · <a href="https://lighthousedata.io/data/fortune-500-experiential-spend-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.