B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91.5%
91.5% -- ai adoption in marketing rate for Fortune 500 companies (2025)
91.5% of Fortune 500 companies use AI in their marketing efforts.
- Encompasses general applications, excluding those specifically designed for scoring lending or campaigns
Lighthouse Research Team
Last verified:
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Evidence graded
Value
91.5%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
AI Scores Explained: Definition, Real-world Uses, And Responsible AI Practices (2025 Guide) - ClickPatrol™
An AI score is a numerical value or rating generated by artificial intelligence models to evaluate something such as risk, performance, behaviour, or relevance.
AI scores explained: definition, real-world uses, and responsible AI practices (2025 guide)
Abisola Tanzako | Sep 26, 2025
Table of Content…
Methodology
Cited as 'a recent analysis'; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fortune 500 companies: 91.5% ai adoption in marketing rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fortune-500-ai-marketing-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/fortune-500-ai-marketing-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91.5%</strong> -- ai adoption in marketing rate for Fortune 500 companies<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/fortune-500-ai-marketing-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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