B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- marketers planning experiential budget increase for Fortune 1000 marketers (2025)
74% of Fortune 1000 marketers plan to increase experiential event budgets in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Khrisdigital
Primary
Tier C
https://www.ammunition.agency/uk/blog/experiential-the-missing-piece-in-the-mix ↗
Source Article
Experiential: the missing piece in the mix.
Original Research
Khrisdigital
· Original study ↗
Methodology
Cited from Khrisdigital; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fortune 1000 marketers: 74% marketers planning experiential budget increase. Source: Khrisdigital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fortune-1000-experiential-budget-increase-2025
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<blockquote cite="https://lighthousedata.io/data/fortune-1000-experiential-budget-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- marketers planning experiential budget increase for Fortune 1000 marketers<br><small>Source: Khrisdigital (2025) · <a href="https://lighthousedata.io/data/fortune-1000-experiential-budget-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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