B
Evidence Grade B
Graded
under review
Safe to Cite
Current
31%
31% -- customer lifetime value growth for companies using CRM for persona enhancement (2026)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://www.rajivgopinath.com/real-time/next-gen-media-and-marketing/deep-customer-understanding-and… ↗
Source Article
From CRM to Persona Enrichment - Rajiv Gopinath
From CRM to Persona Enrichment
The breakthrough came for Anand during a late-night analysis of the customer relationship management system. For months, the marketing team had struggled with campaign performance despite having detailed demographic profiles. That evening, while exploring dormant CRM d…
Original Research
Forrester
· Original study ↗
Methodology
Source: Forrester research
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using CRM for persona enhancement: 31% customer lifetime value growth. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester_crm_persona_lifetime_value
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<blockquote cite="https://lighthousedata.io/data/forrester_crm_persona_lifetime_value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- customer lifetime value growth for companies using CRM for persona enhancement<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/forrester_crm_persona_lifetime_value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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