C
Evidence Grade C
Graded
under review
Use with Hedging
Dated
32%
32% -- annual revenue growth for organizations with aligned sales and marketing teams (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Sources (2)
Forrester Research
Primary
Tier A
https://www.salesloft.com/resources/blog/what-is-account-based-marketing ↗
Source Article
What Is Account-Based Marketing? An Intro Guide to ABM | Salesloft
Account Based Marketing (ABM)
Published:
A long, long time ago, in a time known as “the 2000s,” marketers focused on casting super-wide nets in the hopes of pulling in as many leads as possible.
Blogs became content farms, covering topics that were meant to attract anyone and everyone. As far as mar…
Also cited by
2026-09-29
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester Research
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
organizations with aligned sales and marketing teams: 32% annual revenue growth. Source: Forrester Research (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-research-annual-revenue-growth
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<blockquote cite="https://lighthousedata.io/data/forrester-research-annual-revenue-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- annual revenue growth for organizations with aligned sales and marketing teams<br><small>Source: Forrester Research (2020) · <a href="https://lighthousedata.io/data/forrester-research-annual-revenue-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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