B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14 hours
14 hours -- weekly hours on non selling admin tasks for sales reps (2023)
Sales reps spend roughly 14 hours per week on non-selling administrative tasks.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14 hours
Unit
Duration Hours
Data Vintage
2023
Entity
Sample Size
3,031
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://www.datamagnet.co/post/data-quality-automation-playbook/ ↗
Source Article
Data Quality Automation Playbook: Cut Manual Work Fast
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved July 19, 2026.
Data Quality Automation Playbook: Reduce Manual Work by 80%
You can't hire your way out of a data quality problem. Gartner's benchmark study found that poor…
Original Research
Forrester
· Original study ↗
Methodology
Forrester Sales Activity Study tracking 3,031 reps
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales reps: 14 hours weekly hours on non selling admin tasks. Source: Forrester (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-reps-admin-hours-2023
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<blockquote cite="https://lighthousedata.io/data/forrester-reps-admin-hours-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14 hours</strong> -- weekly hours on non selling admin tasks for sales reps<br><small>Source: Forrester (2023) · <a href="https://lighthousedata.io/data/forrester-reps-admin-hours-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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