B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

30.6%

30.6% -- share of b2b marketing budgets allocated to paid media for B2B marketing budgets (2026)

Name: Share Of B2B Marketing Budgets Allocated To Paid Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · Forrester

According to Forrester's 2026 Budget Planning Guide, 30.6% of B2B marketing budgets are allocated to paid media.

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Attribution: Forrester View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

30.6%

Unit

Percentage

Data Vintage

2026

Entity

B2B marketing budgets

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Forrester Primary Tier B

https://www.amicited.com/da/how-to/ai-visibility-budget-line-item-guide/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Sådan opbygger du en budgetpost til AI-synlighed i søgning: Komplet 2026-guide med omkostningsoversigter og ROI-rammeværk

Original Research

Forrester · Original study ↗

Methodology

Forrester 2026 Budget Planning Guide

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B marketing budgets: 30.6% share of b2b marketing budgets allocated to paid media. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-paid-media-budget-share-2026

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<blockquote cite="https://lighthousedata.io/data/forrester-paid-media-budget-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.6%</strong> -- share of b2b marketing budgets allocated to paid media for B2B marketing budgets<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/forrester-paid-media-budget-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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